CASE STUDY - RE-INDEXING LOCAL ORGANIC SEARCH RANKING
DENVER HOLISTIC MEDICINE
Denver Holistic Medicine approached Marketing Juice to attempt to gain search visibility for better targeted keywords, more website traffic, and more social engagement. Their previous SEO agency had not been focusing on ranking properly targeted keywords for industry demographic.
GOALS
Improve search performance organically, no PPC budget allocation
Increase site conversions organically
Improve local awareness through content marketing via blogging & social media
QUALIFIERS
Search query placement, click through rates, bounce rates, and overall traffic were calculated using Google Analytics reporting dashboard. Conversions were counted as lead forms completed on website and measured per page to analyze and optimize content marketing strategy.
RESULTS
Ranked locally for over 200 target keywords at page one, spot one
Over 1000 monthly hits to the website, up from 500
Averaging 20 new qualified leads monthly from organic search